GPS for Marketers
Consistency for Brands in Generative AI (60-Minute Executive Masterclass)
Consistency for Brands in Generative AI (60-Minute Executive Masterclass)
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There’s a lot of “AI content advice” online that sounds smart—but collapses the moment you try to use it in a real brand, with real standards, real approvals, and real channels.
This is different.
In 60 minutes, you won’t just collect prompts. You’ll learn how generative AI actually works, what it can and can’t do today, and how to build a repeatable system that produces high-quality, on-brand results—for text and visuals—across teams, tools, and channels.
AI can generate content fast—but most brands struggle with the same problem: outputs look and sound inconsistent, teams get mixed results, and brand equity takes the hit. This masterclass shows you how to turn generative AI from a generic content machine into a brand expert—with a process you can roll out across your organization.
Created by a board-level CMO who led IPO communication raising €47.6M and implemented Generative AI systems across multiple brands without increasing team size.
Who this is for
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CMOs & Heads of Marketing who need brand consistency at scale
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Founders / Business Owners who want faster execution without “off-brand” chaos
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Growth & Creative leaders producing ads, landing pages, email, social, and product imagery across multiple channels
What you’ll learn (in 60 minutes)
✅ How generative AI actually works, the current limitations that cause “random” outputs and how to address them with different prompting techniques
✅ Make AI your Brand Expert by transferring brand knowledge in a structured way—so outputs stay aligned across content types
✅ Build a Brand Personality that compresses your voice and corporate language into a reusable instruction, so any AI-generated text still sounds unmistakably like your brand
✅ Use the Brand Alpha Prompting System to generate consistent visuals via reusable libraries (Styles / Roles / Scenes) with a prompt compiler workflow
✅ Get your actual product into AI images through custom model fine-tuning (so the bottle / pack / label is accurate—not AI-improvised)
✅ A practical roadmap to implement this with lightweight ops (Google Sheets interface and n8n automation concepts)
What you get
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60-minute video training for beginners and professionals
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A clear step by step understanding to deploy consistency across your team and channels
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Free bonus: the full eBook Consistency for Brands in Generative A.I. (included)
- Lifetime Access and Updates
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Included Chapters
Chapter 1: How Generative AI Works and Its Limitations
Chapter 2: Working with Generative AI: Prompts and Workflow Thinking
Chapter 3: Challenges of Brand Marketing with Generative AI
Chapter 4: Creating a Brand Personality with Generative AI
Chapter 5: Briefing Generative AI on Your Brand
Chapter 6: Briefing Generative AI on Your Products
Chapter 7: Building a ChatGPT Brand Assistant
Chapter 8: Legal and Ethical Framework for AI in Brand Marketing
Chapter 9: Agentic Brand AI Marketing Team
Chapter 10: On Brand Images at Scale
Outcome
By the end, you’ll have a system to produce on-brand marketing content and visuals faster, with less rework, and more control—so your brand shows up consistently across ads, landing pages, and campaigns. So A.I. serves your business needs and your team and not the other way around.
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