60-Minute Executive Masterclass

Your AI doesn't know your brand.

That's not an AI problem. AI is doing exactly what it was trained to do. Your brand just wasn't part of that training.

A 60-minute course that teaches AI your brand. So it stops guessing.

Install the System — €399 See What's Inside

60-day cancellation window  ·  Full eBook included  ·  Free lifetime updates

17+ years CMO experience Copy and visuals. Most AI training stops at text. Led IPO comms responsible for €47.6M raised

Recognise any of these?

If you manage a team that uses AI for marketing, at least one of these is happening right now.

The voice drift problem

Every team member starts a new AI session and gets slightly different output. After six months, your brand sounds like three different companies.

The hallucinated product

AI generates product visuals with wrong colours, wrong packaging details, claims that don't exist. Someone has to check every image before it goes live.

The rewrite loop

AI gives you something 80% right. You fix the other 20%. Every time. It hasn't saved you work. It's changed what the work looks like.

Real example — same product, two different AI outputs

Without the system — AI guesses the product
AI hallucinated packaging text on a product

AI didn't understand how the cap mechanism works. This is what AI generates when it hasn't seen your actual product.

With the Visual System — product-accurate every time
Accurate product rendering after fine-tuning

After training AI on your actual product, the detail is correct. No hallucinations, no manual corrections.

This isn't an AI problem.

AI is trained on the entire internet. It has no idea your brand exists. So when your team opens a session, AI starts guessing. Brand voice based on similar companies. Visuals based on generic product categories. Tone based on whatever felt average across your industry. Sometimes it guesses well. It never knows.

The problem isn't the tool. Nobody taught it your brand before your team started using it. Better prompts help at the margins. They don't fix the underlying gap.

Prompts are guesses.

Systems are repeatable.

The Brand AI System

A 60-minute course. Three frameworks. Works on top of every AI tool your team already uses.

Module 1

Brandexpert

A structured document that loads your brand into AI before any session starts. Voice, positioning, what you sound like, what you never say. Once it exists, AI has something to work from instead of guessing.

Module 2

Productexpert

Adds campaign-specific product knowledge on top of the brand foundation. What's being sold, to whom, what the product can claim. Campaign work stops needing constant correction.

Module 3

Visual System

A Style/Role/Scene library that gives image generation the same consistency rules as your copy. Plus a Replicate fine-tuning workflow that trains AI on photos of your actual product. It stops inventing details because it's seen the real thing.

Visual System — live output

One product. Fine-tuned once. Works everywhere.

Scene changes. Audience changes. Style changes. The product label doesn't move.

Same scene, base user group

Base scene · Base audience

Same scene, new user group

Same scene · New audience

Different scene, base user group

New scene · Base audience

New style and user group

New style · New audience

Product bottle is identical across all four images. Only the scene, audience, and visual style changed.

10 lessons. 60 minutes.

  • Why AI creates brand inconsistency, and why better prompts don't fix it
  • How generative AI actually functions (and what that means for brand teams)
  • Brand consistency as a growth lever: the business case your board will understand
  • PromptPersonality framework: encoding voice, tone, and register
  • Building your Brandexpert block from scratch
  • Productexpert: campaign-specific knowledge layers
  • Daily workflow: how to run AI sessions that always stay on-brand
  • Compliance guardrails: what AI cannot say and how to enforce it
  • Visual scaling: Style/Role/Scene library implementation
  • Fine-tuning on Replicate: training AI on your real product images

Copy and visuals. Most AI training stops at text.

Get Access — €399

Built from 17 years
in brand marketing.

This system wasn't built for a course. It was built to run multi-brand marketing operations where a wrong AI output cost money or credibility. The course came later, after the system proved out.

"I am building GenAI systems since december 2022, while leading a house of brands as a CMO with a small team. An off-brand AI output in that context isn't a style issue. It's a liability."

17+
Years experience, including CMO level
Across multiple industries and brand sizes
€47.6M
IPO raise
Where brand accuracy wasn't optional
2-in-1
Copy and visual consistency
Most AI training only covers text

Is this for you?

This is for you if…

  • You're a CMO, Marketing Director, or Founder. You're already using AI and frustrated by what it produces.
  • Your team uses AI for copy or visuals, and the output quality varies depending on who runs the prompt
  • You've tried better prompts and still can't get consistent, on-brand results
  • You want to give AI to your team or agency without losing brand control
  • You think in systems and frameworks, not one-off hacks

This is not for you if…

  • You don't care about brand equity or long-term recognition.
  • You want AI that runs without human direction.
  • You prefer viral tactics and trending formats over systematic brand building
  • You're a beginner looking for a ChatGPT introduction or prompt cheat sheet

Install the system.
Stop the guesswork.

One focused session. A system that works every time you open AI.

Brand AI System

Consistency for Brands
in Generative AI

€599

€399

  • 10 lessons. 60 minutes.
  • Brandexpert + Productexpert frameworks, full implementation
  • Visual AI system: Style/Role/Scene library plus Replicate fine-tuning workflow
  • Full eBook included
  • Lifetime updates as AI tools change
  • Alpha Prompting support included
Enroll Now — €399

Secure purchase via Gumroad  ·  Immediate access after payment

Cancellation

60-day window

Access

Immediate

Updates

Lifetime free

Not for beginners or those looking for prompt shortcuts.